
Alvaro
Gallegos is up and running before the sun rises in Santa Fe. He
is
a dynamo who raised eight children single-handedly after his wife
died,
a former fighter pilot, a businessman who has owned restaurants
and
department stores, dabbling in real estate along the way. Now at
65,
he is an inventor whose unusual Z-Coil Recoil running shoes are
found
on the feet of New Mexico's governor, marathon runners and
people
with bad backs and knees.
One
look at his bright yellow, electric blue, orange and white shoes
will
probably make you laugh, or at least chuckle. Heavy-duty metal
springs
sit where the heel should be, giving the impression one is
riding on
shock absorbers. In fact, that is exactly the idea. The Recoil
shoe is meant
to lessen the impact every time a runner's foot slams into
the ground
with the force of three to three-and-a -half times his or
her body
weight. That pounding and its effect on the heels, knees and
back
were what got Gallegos thinking. Always an athletic type, he took
up
running just as he was about to turn 40. Pleasure soon turned into
competitiveness.
But after 20 years of nearly daily six-mile runs, his
body
began to talk back, sometimes in a nasty tone. "I thought to
myself,
"There should be a shoe around somewhere to kill all that
impact"
I thought, "Wouldn't it be neat if I had a spring in my shoe
that
would propel me forward and once I got up to speed I could just
keep
going and going."
But
it was a brother's challenge that really got him going. As his
brothers
bragged about their Nikes and Reeboks, Gallegos shot back
that
he could make a better shoe. "My brother said, "if you're so
smart,
why don't you do it?" Every time I ran I could hear his voice."
Finding
someone to make the special springs took almost a year. Then
he
spent $1,000 for 300 springs, betting he could come up with a
workable
shoe. The neighborhood butcher was his first spring
manufacturer,
Gallegos quips. He used band and crosscut saws to slice
through
running -shoes soles so the springs could be attached. Soon
Gallegos
had his own band saw, cutting soles and inserting springs to
create
by hand more that 100 pairs of prototypes.
Now
he has a Korean manufacturer who also distributes the shoes
throughout
Southeast Asia. His advertising is primarily by word of
mouth
and the stare of strangers.
"If
you can bear the snickers, it's worth the comfort," says
marathoner
Marian Fuller of Littleton, Colo. The 5-foot-5-inch,
107-pounder
knows what it feels like at the end of a grueling
26.2-mile run,
when everything hurts. That's why she doesn't mind the
whispered comments
and the head-turning stares. "They are a
considerable investment,
they're not cheapos" but they're not out of
line with other high-end
shoes," she says, referring to the $139.95
price tag. Fuller has
spent up to $200 for orthotics, special inserts to
make her other running
shoes more comfortable. No need with Z-Coils.
The 14-year running
veteran averages 2 marathons a year. This year,
she used Z-Coils
in training for Duluth's Grandma's half-marathon,
where she placed
in the top five, and the San Francisco International
Marathon, where
she came in third in the 45-49-year-olds women's
division "Overall,
the most positive thing about these shoes is that they
allow people,
especially those prone to injuries due to heel pounding, to
walk away
uninjured and to recover after a long run without the
normal muscle
breakdown." Though the shoes heavier weight cost her a
little time
in the marathon, the shortened recovery time was worth it.
Lower-back
pain is no longer a problem. Fuller, however, does not
recommend
it as a walking shoe.
But
don't tell that to Randall Gauss, who pulled on and laced up his
first
pair of Z-Coils about a year-and-a-half ago. Now he rarely wears
any
other shoes. When his son recently spattered paint on his precious
pair,
"I got another pair to wear to church. " At age 77, the Santa Fe
resident
is a believer and so are the 25 percent of customers who buy
Z-Coils
for walking, not running. When Gauss first met Gallegos at the
local
track, he was struggling with a bad back. "I was having a hard
time
walking. I got tired out real quick." When he saw Gallegos'
odd-looking
shoes and heard that at 64 he was running six miles a day,
he
was impressed. But since the shoes were still experimental, he had
to
wait a year before he could buy a pair.
"I
put them on and he had me walking outdoors a little bit. I told him,
"I
can't walk too far, "so we went inside and sat down for 10 minutes.
The
pain in my back was gone, like it had never happened," he says,
still
with wonderment. He and Gallegos headed back outside for
another
walk. Since using Z-Coils, trips to the chiropractor are down
and
his spirits are up. He, too, gets lots of looks and curious questions.
A
women he met in the neighborhood cafeteria bought a pair and sold
a friend
on them. "Women are getting more interested in them here,"
Gauss
says. "They are just as enthusiastic as the men."
Z-Coil
is working with a leading shoe designer on an extensive line of
dress
and walking shoes. The line will be available in March 2001. But
Tony
Vanella, 48, got hooked on the current model after shooting some
product
photographs for Gallegos. "I wound up getting a pair for
myself
and I've bought nine pairs with my own money and given them
to my
friends" The shoes "feel like you're walking on two big shock
absorbers.
You can feel the energy coming back into your legs. Mr.
Gallegos
is a genius."
But
to his eight children, he is Dad. He is the man who has changed
their
diapers, packed their lunches, listened to their tales of woe and
whooped
with joy at their triumphs. He is the man who still inspires
them.
When Marcella Gallegos died in 1980, the youngest was 2, the
oldest
was 18. Now they are ages 19 to 34, three of whom work for
the Albuquerque-based
company.
"He's
almost like a ball of energy," says Andres Gallegos, Z-Coil
Footwear's
executive vice president. "Mother died when I was 12 and
he
raised eight kids all by himself. That was a tremendous feat. But
he's
also got an entrepreneurial spirit that is unbreakable. Who would
have
thought of a spring shoe, it was such a wild idea. But he has
1,000 percent
confidence in this, and that passion is very powerful. It
helps him
go through the barriers faced in any new business. He
wouldn't be running
today without that passion."
Alvaro
Gallegos' passion for business and life has taken him from the
first
department store he opened at age 27, no one would give the
"unskilled"
fighter pilot a job, to sharing his experiences with
University
of New Mexico business students. He chuckles at the irony.
The
university's business school once told him the chances of getting
Z-Coil
off the ground were less than 1 percent. "I walked out of there
so
disappointed. Then I thought about it and it energized me."After
beginning
his quest in 1989, Gallegos finally received a patent for his
spring
design in 1994.
Now
in 2001, Z-CoiL shoes have over 15,000 loyal customers and are
sold
all over America and Asia.
Reprinted
with permission from VISTA MAGAZINE MIXING BUSINESS
2007
Z-CoiL® Pain Relief
Footwear™